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Hotel marketers rethink the affluent market
03/02/2015
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5:45:53 PM
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The very definition of luxury has changed, luxury hotels are trying to find new ways to create experiences and maximize revenue.
5 China tech stories to watch in 2015
01/04/2015
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2:54:26 PM
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2014 was a big year for China’s tech sector. While domestic players had share offerings, acquisitions, and high valuations, multinational firms encountered obstacles.
Uber May Need Adult Supervision as Controversy Builds
11/20/2014
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2:59:17 PM
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Uber in August hired David Plouffe who now directs communications at the startup. The deepening debate suggests that Kalanick might need even more experienced hands to guide him and the San Francisco-based company, which is the most highly valued technology startup in the U.S.
Chinese travellers increasingly booking on web and mobile
07/16/2014
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9:42:21 AM
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More than half of Chinese travellers are booking their hotel accommodation via the web or mobile apps, up from 45% last year, new research by Hotels.com shows.
Airlines are the most socially active industry (with KLM at the top)
01/28/2014
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9:31:23 AM
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Airlines face the heat from passengers when expectations aren’t met, but when it comes to being social, they are apparently the best sector on the web.
What advice do Google, Facebook, Twitter and TripAdvisor have for hotel marketers in 2014?
01/13/2014
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10:09:31 AM
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Surprisingly, the big four communicate a consistent message for hotel marketers involving four concepts: shift more resources to online and mobile marketing; engage guests on social networks before, during and after trips; align social with marketing strategy and the guest experience; and use paid products to amplify visibility and reach.
How to Attract the Millennial Hotel Guest
12/05/2013
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9:47:10 AM
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With nearly 80 million people in the U.S. alone, Generation Y is the fastest-growing demographic in both the workplace and the marketplace. Also referred to as “Millennials,” the group covers those with birth years ranging from 1977 to 1995 and presents a dynamic opportunity for hotels to attract and retain a booming market that already represents one third of all hotel guests.
TripBirds swaps travel tips platform for social media-led hotel booking service
09/11/2012
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8:49:38 AM
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TripBirds is now a “social hotel-booking site”, combining what it calls traditional information on hotels alongside data collected from a user’s social network.
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